Coastal wellness md Campaign
The NAD+ Reset
An honest first look at NAD+ IV Therapy
01 - the brief
Make a hyped wellness treatment feel real, not sold.
Coastal Wellness MD is a physician-led aesthetic and wellness clinic in Corona Del Mar, offering NAD+ IV therapy, a treatment people have heard about for months but aren't sure actually works. The assignment: turn skepticism into a considered first visit with a four-video arc that shows the real experience, an honest review, and the education around it, all without slipping into hype.
02 - the insight
The proof is the honest walk-through, not the science lecture.
People curious about NAD+ don't want a coenzyme explainer; they want to know what it's actually like and whether it lived up to the hype. So the concept leads first-person: here's what I felt, walking out clearer-headed with steady energy and no crash. Credibility comes from candor, not claims.
The clinic being physician-led is the trust anchor; the honesty of the review is what makes it move.
03 - the creativge engine
Strategy before a single frame.
Pain
Curious about NAD+ therapy, but unsure it's worth it past the hype.
Persona
The wellness-curious woman researching regenerative treatments before booking.
Angle
Funnel
An honest first-hand test beats the hype.
Problem-aware → solution-aware, testimonial-led toward a first visit.
The path the concept runs on.
04 - the matrix
Mechanic
Reframe
Hook
Confession
Format
Testimonial
A first-person testimonial built on an honest before-and-after, opened on a confession: "here's what actually happened when I tried it," with the education layered in behind the experience.
05 - the execution
A four-video arch, experience to education.
Experience.
The environment, the first drip, filmed in the room: what the session was actually like, start to finish.
Testimonial.
The honest review: why I went, how I felt after, whether I'd do it again, no filter, no script.
Educate.
"Three different ways to get NAD+," the explainer that answers the next question a curious viewer has.
Anchor.
Location-tagged to the physician-led clinic, so the credibility and the booking path travel with every post.
06 - Production
Where the thinking gets made.
Short-form Videos
capabilities demonstrated
Creative strategy
Concept & scripting
Short-form video
Testimonial direction
On-location production
Caption & posting strategy
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The Recovery Reset
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Also in the work
The campaigns are one part of it. Here's the rest of the work, and the way in.
Product & Lifestyle Photography
Showcase
Editorial product and lifestyle stills from the shoots, the frame that sell the products and the life around it.
Paid Creative Ads
Showcase
The paid social creative, built to stop the scroll and move the metric it was made for.
Case Studies
Full Engagements
The deeper work, from brand strategy to the systems that keeps it running after handoff.