case study · brand leadership · 2022 - 2026
TwinStar Entertainment
Four years building the brand, the marketing, and the pitch-stage creative for an original film and television slate.
For four years I led brand and marketing for TwinStar Entertainment, a film and television company developing original IP for networks and streaming. As Director of Media Marketing I built the brand ecosystem, the marketing infrastructure, the website, and the investor-facing pitch materials that positioned the slate for partners, buyers, and studios. One brand, and every project laddering into it.
the role
One brand, one slate, every room.
The company was developing across genres at once: historical drama, comedy, family animation, and true-story adaptation. My job was to make all of it read as one company. I owned every touchpoint, from the digital presence to the development decks, and built the marketing infrastructure that carried a young studio into rooms with partners, buyers, and studios.
​
Not asset production. The brand system that decides how a company is seen before it says a word.
01 - pitch infrastructure
The materials that take a project into the room.
I structured and designed the decks and one-sheets that carry each project into the pitch, editing narratives and loglines across the development slate so every idea landed sharp and on-brand. The company-level master deck became the umbrella narrative that every individual project laddered into, so a buyer met the same company whether they saw one title or the whole slate.
The slate
A multi-genre development slate.
Each project carries its own one-sheet and pitch deck. Select titles:
Title sequences and editorial storytelling.
02 - motion & development marketing
I led creative direction for photography, motion graphics, and editorial storytelling, turning development-stage projects into something a room could feel. Two title sequences for El Legado were produced and edited by me:
Every project ladders into one brand.
The throughline
The master deck was the top of the pyramid. Every one-sheet, sequence, and page laddered into it, so a partner who saw a single project and a studio who saw the whole slate met the same company.
​
That's the difference between a folder of assets and a brand: strategy at the top, executions underneath, all of it saying one thing.
Brand strategy & identity
Investor-facing materials
Marketing infrastructure
Editorial storytelling
Pitch & deck design
Website & digital presence
Narrative & logline editing
Graphic & motion direction
capabilities demonstrated