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Kayla Daquino 

CREATIVE STRATEGIST · GROWTH MARKETING PARTNER

lifestyle campaign

Stay Wyld Organics

Positioning the Full Charge Bundle as an everyday wellness system, not two standalone products.

overview

Stay Wyld wanted to position its Full Charge Bundle as an everyday wellness system rather than two separate products. The challenge: demonstrate how energy and hydration fit into a modern lifestyle without relying on traditional product-first advertising.

strategy

I developed a "Desk to Trail" concept connecting two distinct moments in the consumer's day — focused productivity and outdoor adventure. Grounding the campaign in a relatable daily routine let the content demonstrate both products within a single lifestyle narrative while reinforcing versatility and everyday use.

execution

Produced a UGC video built around storytelling, seamless transitions, and authentic product integration — showing how the bundle solved a real lifestyle need from morning work sessions through outdoor recreation, rather than simply demonstrating features.

outcome

  • Strengthened brand positioning as a functional wellness solution for everyday performance. 

  • 42% increase in engagement

  • 28% increase in average watch time

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