CREATIVE STRATEGIST · GROWTH MARKETING PARTNER
Strategy first, then execution.
engagement models
I partner with a select number of brands each year to build creative systems that connect strategy, storytelling, and measurable growth. Whether launching a new product, scaling paid creative, or developing long-term marketing infrastructure, every engagement starts the same way - with the strategy that makes the content worth producing.
01
Fractional Creative & Growth Partner
For brands ready for an embedded growth partner.
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Creative & Growth Strategy
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Messaging & Positioning
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Creative Direction
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Campaign + Content Oversight
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Performance Review & Iteration
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Embedded Partnership
* Monthly partnership · ongoing
02
Campaign Strategy + Production
For brands taking something to market.
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Campaign Strategy
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Creative Concepts
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Campaign Messaging
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Paid Creative
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Short-Form Video
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Production & Post
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Product & Lifestyle Photography
* Project-based · scoped per launch
03
Content Systems + Infastructure
For brands building repeatable infrastructure.
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30-day content engine
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90- day campaign library
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Creative testing frameworks
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Documented creative system
* Project or retainer
Additional capabilities: copywriting, scriptwriting, graphic design, social media strategy, and custom creative engagements.
in their words
Kayla ran our brand and marketing in-house for four years.
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She built our identity, our website, and the pitch decks we take into every room — across a slate spanning historical drama to family animation.
Having that kind of creative direction and strategy handled internally, at that level, changed how TwinStar showed up to networks and partners. She's the rare person who can set the strategy and execute it herself.
twinstar entertainment
Her attention to detail, professional communication, and ability to consistently deliver high-performing paid and organic assets set her apart.
Every piece felt intentional, genuine, and visually compelling. We were thrilled to have her creativity come to life through the concepts she pitched us and the campaigns she developed.
Coastal wellness md
Our team was blown away by the quality and creativity of the content. She took our brief and elevated it — adding flair and authenticity that made it feel completely organic.
Facial lounge